Patient engagement through data

We leverage technology and data to identify and reach hyper-targeted populations to increase online and offline engagement.

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WHAT WE OFFER

Behavioral Data

Roster aggregates alternative data sources and consumer preferences of 260M Americans to identify who are target consumers and how to maximize the chance of engaging targeted audiences.

Suggested Actions

Roster will help you determine how and when to engage with your potential customers to drive lead generation to your platform.

Engagement Services

Roster will help you determine how you  can manage patient relationships once they’re engaged and where can you create new business value through targeted and interventions.

The Data

260 Million

American Adults

1,100+

Health Indicators

1.1M

VOC Survey Responses

75+

Data Sources

6,000+

Variables

20.5M

Member Profiles

125M+

Households

The Process

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Evaluate

Roster works with the client to assess their population’s current engagement and operational challenges.

Strategize

Roster architects a solution that addresses engagement challenges and sets a measurable goal.

Build

Roster ingests new (novel) data, merges w existing (clinical) data, and refines strategy based on results; we co-create agile, customized and operationally succinct solutions to meet your requirements.

Engage

Primary engagement action is taken: seamless integration across disciplines getting the right product, benefit and service operational.

Iterate

Through data feedback loops and human connection, measure results and create continuous learning cycles.

Why it Matters

We’re creating the strongest foundation for identity and addressability on the market.

We pair traditional and alternative data sources to provide a holistic view of potential customers

We can accurately locate and engage with specific populations by developing high-performance audience segmentation

Leads To

Deeper analytics and insights about patients and stronger predictive modeling.

A deeper connection between consumer data and health outcomes.

A meaningful increase in online and offline engagement.

WE’RE DIFFERENT

We have experience with vulnerable populations

Real-world experience working with vulnerable populations and understand the needs of the care team and patients.

We use technology in service of equity

Proven consumer behavior technology used responsibly to reduce risk of bias, disparities, respects patient privacy, secure

We understand the complexity of healthcare payments

Deep understanding of value-based contracts, and pay-for-performance programs

We know how to set up data feeds that really perform

Know how to set up data feeds to accomplish value-based goals

Our Approach

We are doctors, nurses, community health workers and technologists that have come together to leverage tech and touch to keep patients healthy, happy and home.

Our Team

Erica Tabacoff

Director of Product

Anshu Sinha

Anshu Sinha

Director of Data Science

Tiffany Low

Tiffany Low

Chief of Staff

Max Batt

Director of Design

Advisors

Poonam Alaigh, MD

Poonam Alaigh, MD

CEO of Alaigh Care Associates and research professor at the University of Pittsburgh

Josh Mendelsohn

Josh Mendelsohn

Managing Partner at Hangar

Randy Moore

Randy Moore, MD

SVP and COO, Franciscan Health 
and Care Solutions

David Shulkin, MD

David Shulkin, MD

Healthcare entrepreneur and executive

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